DOT: The first Braille Smartwatch

This case study explores how DOT, a corporation that produces products aimed at establishing blind and visually impaired (B&VI) people's right to access technology, ran a global campaign and launched the first braille smartwatch, which uses patented DOT Active Braille Technology.

Campaign details

Brand/Sponsor: DOT

Title: DOT - The first Braille Smartwatch

Campaign Cost: low-budget (under $100,000)

Campaign Scope: international_core

Advertising Agency: Serviceplan/ Serviceplan Korea/ Serviceplan Health & Life

Product Type: The first Braille Smartwatch

Campaign Start: 03/15/2016

Campaign Ends: 10/31/2016

Campaign Ran: Worldwide

Campaign Description: new product launch

Campaign Summary

DOT. The first Braille Smartwatch. It brings new possibilities and benefits of the networked digital age to the wrists of millions of B&VI people worldwide. The patented DOT Active Braille Technology reduces size, weight and price by more than ten...

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