Campaign details
Brand: DoritosLead Agency: AdColonyRegion: EMEA
Objective
For the new product "Doritos Cool & Hot", we wanted to create an immersive mobile experience to increase our brand awareness and promote the new Cool & Hot product. Collaborated with Adcolony to create an innovative, impactful and engaging mobile experience, we developed an interactive video ad and the end card right after the video, which allowed the users to experience a real roller-coaster with 360 degree custom mobile video.
Target Audience
The target audience of this campaign is set as young adventurers who aged between 15...