Donat Mg: Global Facebook page Preggy Mg
Tjaša Novak
Campaign details
Brand owner: Atlantic Grupa d.d.Lead agency: Agencija 101 d.o.o.Brand: Donat MgCountry: Austria, Bosnia and Herzegovina, Croatia, France, Italy, Russian Federation, Serbia, Slovenia, United KingdomIndustry: Non-alcoholic, soft drinksChannels used: Email marketing, Social mediaMedia budget: Up to 500k
Executive summary
This case study describes how the global Facebook page Preggy Mg, representing natural mineral water Donat Mg in nine of its 27 markets around the world, encouraged pregnant women to consume its parent brand.
Donat Mg needed to...