Virgin Media: Corgi Cam

Virgin Media, a multimedia company, introduced a ‘Corgi Cam’ to bring fans of Netflix’s ‘The Crown’ a unique look at its premiere in London's Leicester Square.

Campaign background

Virgin Media didn't want to shout from the sidelines of The Crown's premiere red carpet, they needed to be in amongst the action.

With the help of one pooch and one Go-Pro they set out to win stars' hearts.

Strategy

Virgin Media doesn't make or own entertainment, but rather carries other providers' channels and content.

This point of difference was instrumental to RAPP UK's strategy, adopting the mind-set of a super-fan; seeking only the very best entertainment, just like they do.

The challenge was to find a unique point of view at Netflix Original, The Crown's red carpet...

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