Unibet: A betting agency that tells you how to win

This case study details how Unibet, a betting agency, increased brand awareness across seven global markets during Euro2016.

Unibet: A betting agency that tells you how to win

Agency: Karmarama

The objective was to increase brand awareness of Unibet across seven global markets. To do so in a competitive market against the backdrop of Euro2016 when Unibet's competitors would go big on offers to the young male adult market. Turn awareness into account openings and more bets made.

Strategy

To triumph at Euro2016 Unibet had to do something different.

And to counter big competitor spending and TV-dominating tactics, they decided to help people win.

Unibet told customers to consider certain factors. It was the wettest June in France...

Not a subscriber?

Schedule your live demo with our team today

WARC helps you to plan, create and deliver more effective marketing

  • Prove your case and back-up your idea

  • Get expert guidance on strategic challenges

  • Tackle current and emerging marketing themes

We’re long-term subscribers to WARC and it’s a tool we use extensively. We use it to source case studies and best practice for the purposes of internal training, as well as for putting persuasive cases to clients. In compiling a recent case for long-term, sustained investment in brand, we were able to support key marketing principles with numerous case studies sourced from WARC. It helped bring what could have been a relatively dry deck to life with recognisable brand successes from across a broad number of categories. It’s incredibly efficient to have such a wealth of insight in one place.

Insights Team
Bray Leino

You’re in good company

We work with 80% of Forbes' most valuable brands* and 80% of the world's top top-of-the-class agencies.

* Top 10 brands