Thomson: Email programme
CreatorMail
THE TEAM
Mark Brennan - Managing DirectorJeremy Gidley - General Manager CRMDan Ridler - Senior CRM ManagerSteve Cathcart - CRM ManagerDinesh Hirani - Development DirectorAllan Tran - Project ManagementDan Stan - DeveloperDavenia John - Account Director
OTHER CONTRIBUTOR
Omniture - Web analytics integration
WHAT IS WONDERFUL ABOUT THIS WORK?
This email programme drives sales by managing engagement, supporting decision-making and encouraging conversion and up-sell to high-margin products. Personalised relevancy is driven by what customers do online, with timely tailored content....