thebar.com - Diageo: How to make a number one ranking website

This case study explains how a new content strategy rapidly increased SEO visits for thebar.com, a cocktail recipe site from drinks company Diageo in the UK.

thebar.com - Diageo: How to make a number one ranking website

Agency: TMW Unlimited

thebar.com is the cocktail recipe site from Diageo, with planned, created, optimised and distributed content to inspire users. As a result Diageo increased SEO visits, improved organic search visibility and rankings for generic 'cocktail recipe' searches and became the category leader - all in just two years.

Strategy

To attract relevant audiences at the right time through search and content, traditional SEO techniques were not enough.

The user-centric SEO strategy included all best-practice elements: keyword optimisation, ongoing content planning and development, influencer outreach and...

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