Scottish & Newcastle
Incentivated
THE TEAM
Robert Thurner – Incentivated Osian Barnes – Incentivated Susan Weir – RAPP Stacey Monteith – RAPP Sam Brown – Starcom MediaVest
OTHER CONTRIBUTING COMPANIES
RAPP Starcom MediaVest
WHAT IS WONDERFUL...?
Strongbow developed 'BowTime', a time to spend with friends over a pint of Strongbow. We used press, radio, web and mobile platforms to generate 75,849 new customers, whose details were used for a 16-week CRM programme. Weekly opt-outs never exceeded 5% throughout the campaign.
OBJECTIVES
To engage existing and potential drinkers of Strongbow during acquisition, to encourage Strongbow drinking...