Scottish & Newcastle

To engage existing and potential drinkers of Strongbow cider and to build a database via viral activity, Strongbow developed 'BowTime' - a time to spend with friends over a pint of Strongbow.

Scottish & Newcastle

Incentivated

THE TEAM

Robert Thurner – Incentivated Osian Barnes – Incentivated Susan Weir – RAPP Stacey Monteith – RAPP Sam Brown – Starcom MediaVest

OTHER CONTRIBUTING COMPANIES

RAPP Starcom MediaVest

WHAT IS WONDERFUL...?

Strongbow developed 'BowTime', a time to spend with friends over a pint of Strongbow. We used press, radio, web and mobile platforms to generate 75,849 new customers, whose details were used for a 16-week CRM programme. Weekly opt-outs never exceeded 5% throughout the campaign.

OBJECTIVES

To engage existing and potential drinkers of Strongbow during acquisition, to encourage Strongbow drinking...

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