RSPCA

This fundraising campaign for the RSPCA, a UK animal charity, won a silver at the 2007 DMA Awards. It used DRTV, press, PR and inserts to target future legators, mainly elderly animal lovers.

RSPCA

MC&C and Whitewater

CATEGORY

Fundraising

THE TEAM

Spencer Stratford – Media Director Nicky Legg – Head of Broadcast Liz Bousfield – Group Head Louise Dean – Senior Planner/Buyer Mark Cook – Head of Planning Marcella McGing – Account Director Nick Couldry – Creative Director Chris Nield – Copywriter Bee Clarke – Art Director Richard Halliday – Account Manager

WHAT IS WONDERFUL...?

Legacies are the largest source of income for the RSPCA, but cold fundraising doesn't work. The idea that the RSPCA will take care of your pets when you're no...

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