Royal Mail: A letter about mail fraudsters printed on the envelope for anyone to see

This case study explains how Royal Mail, the national postal provider in the UK, increased awareness of its mail redirection service and achieved an ROI of 434%.

Royal Mail: A letter about mail fraudsters printed on the envelope for anyone to see

Agency: LIDA

2.7 million people move home every year, with more people renting, but over half do not redirect their mail. So how to get movers to see that Royal Mail's postal Redirection service should be top of the moving home checklist?

Strategy

Redirection is a Royal Mail service that forwards mail to a new address when you move.

Sales were in decline as the home mover market slowed. A new audience was needed.

'Generation rent' is the growing transient rental mover market (set to...

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