Renault: A map of all the places this car will take you

This case study describes how Renault, the car maker, launched a new 4x4 model into a highly competitive market in the UK using a targeted CRM programme.

Renault: A map of all the places this car will take you

Agency: Publicis London

Introduce the all new Renault KADJAR in a standout way, given it was the 27th crossover model to be released in the UK in a highly competitive market. Renault had to get their target audience to notice and consider buying a KADJAR, as well as rethink the overall brand.

Strategy

With 27 competitor models on the market Renault needed their new 4x4 to stand out. They targeted 'Hero Dads', the kind of people satisfied with their current lifestyle, young at heart, unwilling to compromise their...

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