Campaign background
Pride puts the LGBT+ community front and centre, a celebration of diversity, and acceptance.
And Pride in London wanted to champion the people who blazed a path and who inspire others to follow in their steps.
Strategy
With 2017 marking the 50th anniversary of partial decriminalisation of homosexuality in the UK, Pride grasped the chance to reflect on the achievements of previous generations – and to remind people the struggle for acceptance isn't over.
Pride predominately focuses on the here and the now, so needed to play a new role in educating people on how yesterday's LGBT+ community...