PayPal: Payback Made Easy

PayPal, an online payments system, used comedic films in the UK to reach people who owe money to friends or family and encourage them to download the PayPal app to repay their debt.

Campaign details

Agency: RAPP UK

It's that one person we all know; a list of IOUs longer than their arm.

Paypal wanted to show how easy it is to pay mates back for the things we owe them.

Strategy

App users are valuable customers to PayPal as they diversify the product penetration beyond basic checkout. To drive downloads, this campaign would need to highlight the Send Money button within the app as the easiest way to repay friends and family.

1 in 3 Brits has fallen out with a friend over money according to the Lotto Land survey, 2015....

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