Mondelez - Cadbury: Creme Egg Hunting Season

Cadbury, a British multinational confectionery company, drove desirability and urgency to purchase its creme egg product in the UK by inventing a whole new season: Cadbury Creme Egg Hunting Season.

Campaign details

Agency: Elvis

A travelling lodge to help the public fall back in love with a Cadbury classic.

Launching for a limited time only, Cadbury went about creating a season dedicated to the famous egg to generate sales fast.

Strategy

Rather than letting the fact that Creme Egg would only be on the shelf for a few months of the year limit the brand, Elvis used it to drive desirability, and crucially, urgency to purchase, by inventing a whole new season: Cadbury Creme Egg Hunting Season.

Each touchpoint created would have a clear role to play, all telling...

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