Monarch: A colouring book that relaxes you like a holiday
Agency: WDMP
Monarch is a leisure airline that prides itself on being able to help customers 'relax fast'. The approach was to prove this dedication by harnessing insights born out of behavioural science: adults who colour in and relaxation.
Strategy
As a smaller airline Monarch needed an angle to put blue sky between them and the competition.
'Travel often doesn't feel like a holiday. But travel with us should.' These words, and a commitment to helping customers 'relax fast' are at the heart of Monarch's brand.
But how could Monarch...