Microsoft: Eight people stuck to a billboard and you control the (bad) weather

This case study details how Microsoft, an electronics company, celebrated the launch of its Rise of the Tomb Raider game for its Xbox gaming platforms in the UK.

Microsoft: Eight people stuck to a billboard and you control the (bad) weather

Agency: MRM Meteorite

Launching the latest Tomb Raider instalment to the gaming community. This is the toughest Lara Croft game yet, and Microsoft decided to see if gamers had her survival instincts.

Strategy

Big video games, like movies, traditionally launch with a big outdoor presence.

Yet most outdoor ads are glanced at for just eight seconds, so the aim was to target gamers who were otherwise distracted by the imminent launch of other games with larger budgets.

But how could Microsoft Xbox get gamers to engage with...

Not a subscriber?

Schedule your live demo with our team today

WARC helps you to plan, create and deliver more effective marketing

  • Prove your case and back-up your idea

  • Get expert guidance on strategic challenges

  • Tackle current and emerging marketing themes

We’re long-term subscribers to WARC and it’s a tool we use extensively. We use it to source case studies and best practice for the purposes of internal training, as well as for putting persuasive cases to clients. In compiling a recent case for long-term, sustained investment in brand, we were able to support key marketing principles with numerous case studies sourced from WARC. It helped bring what could have been a relatively dry deck to life with recognisable brand successes from across a broad number of categories. It’s incredibly efficient to have such a wealth of insight in one place.

Insights Team
Bray Leino

You’re in good company

We work with 80% of Forbes' most valuable brands* and 80% of the world's top top-of-the-class agencies.

* Top 10 brands