Land Rover: The showroom without a car.
LIDA
Campaign overview
Land Rover needed thousands of pre-sales for the New Discovery Sport, more than four months before the physical car would be ready.
The team brought creatives, technologists and programmers together to create a compelling virtual experience of the car – and achieved 143% of pre-sales targets, with the successful technology used again to promote the new Jaguar XE.
Strategy
The team chose to move away from the traditional glossy photo approach to pre-selling vehicles and instead opted to excite that same spirit of adventure that made someone a potential Land...