Honest Brew: The Howler Woofer Challenge

Honest Brew, a craft beer brand, used direct mail in the UK to set a challenge to its consumers and help spread word of mouth of its product whilst on a small budget.

Campaign background

Honest Brew deliver craft beers from around the world in a tube they call 'The Howler'.

With this in mind, they needed to recruit new customers in a crafty new way, that didn't cost the earth.

Strategy

Honest Brew's reputation and success in attracting new subscribers is built on recommendations and word of mouth.

So OLIVER focused on using existing members to introduce the brand to their mates. This also helped the team overcome their small marketing budget, which didn't allow for traditional advertising or mass marketing.

The strategy was to set our existing customers a crafty challenge....

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