Gap Europe: Personalised style advice from the Gap 'Gap+' app
Agency: Havas helia
Create a loyalty scheme that moves customers away from blanket discounts. The scheme was to be highly personalised and scalable across Gap's European market, with the scope to serve real-time triggered unique offers based on the person and where they are.
Strategy
Gap gives its customers generous discounts and didn't want to introduce a new scheme that would have an impact on this.
But they still needed something engaging. So members got a bonus 5% off on top of all other discounts.
In return Gap, for the...