first direct: Pass the parcel
Tullo Marshall Warren
THE TEAM
Daren Kay, Ian Spanky Fryer, Cindy Gingell, Domonic Moore, Darren Jackson, Tom Harman, George Bell.
WHAT IS WONDERFUL ABOUT THIS WORK?
As the UK's most recommended bank, MGM is a logical way for first direct to recruit new customers. Pass on the name of great wine, yes... but a bank? We re-imagined the mechanic as pass the parcel. Our average cost per response was £816 and a high percentage said they'd recommend to a friend.
WHAT DETAILS OF THE STRATEGY MAKE THIS A WINNING ENTRY?
At any given time only...