DFS: An email right now, from the person standing in front of you
Agency: Karmarama
DFS needed a way to convert 80% of visitors who did not buy during their visit to a store. These prospects left without DFS capturing their data. A huge opportunity lost. What's more, they were most likely walking right into competitors' stores after leaving.
Strategy
DFS' greatest strength is its salespeople. Despite their great work, 80% of conversion opportunities left without buying. People needed more time to consider their purchase.
A new strategy let salespeople simultaneously capture valuable leads' data and break barriers to purchase....