Bupa: Amazing insights from data previously deemed insignificant

This case study describes how Bupa, a private healthcare company, improved its door drop campaigns for care homes in the UK.

Bupa: Amazing insights from data previously deemed insignificant

Agency: MEC UK

With marketing budgets under increasing scrutiny, the challenge was set to increase enquiries (calls) by 30% across the full suite of 278 Bupa Care Homes, juggling their varying needs with their vastly differing regional audiences.

Strategy

By making many small tweaks across multiple variables Bupa could deliver a big change in performance.

Analysing previous door drop campaigns showed areas to target, and Bupa found macro opportunities in increasing the regional sensitivity and establishing a hierarchy for supporting media.

It considered whether to repeat postcode sectors (to tell a story)...

Not a subscriber?

Schedule your live demo with our team today

WARC helps you to plan, create and deliver more effective marketing

  • Prove your case and back-up your idea

  • Get expert guidance on strategic challenges

  • Tackle current and emerging marketing themes

We’re long-term subscribers to WARC and it’s a tool we use extensively. We use it to source case studies and best practice for the purposes of internal training, as well as for putting persuasive cases to clients. In compiling a recent case for long-term, sustained investment in brand, we were able to support key marketing principles with numerous case studies sourced from WARC. It helped bring what could have been a relatively dry deck to life with recognisable brand successes from across a broad number of categories. It’s incredibly efficient to have such a wealth of insight in one place.

Insights Team
Bray Leino

You’re in good company

We work with 80% of Forbes' most valuable brands* and 80% of the world's top top-of-the-class agencies.

* Top 10 brands