Allianz: Petplan 'Knowledge' programme
Arthur London
How did the campaign make a difference?
Petplan is the UK's largest pet insurer. Their cover is highly comprehensive compared to the sector as a whole but is premium priced to reflect its quality. The company was increasingly under threat from price-led competitors, including well known large retailers and general insurers.
Petplan's CRM programme brought its brand point of difference alive to build loyalty and reduce a high rate of early months churn amongst new policy holders.
The programme achieved exceptional engagement levels far above sector benchmarks, reduced churn, increased long-term value and delivered...