Age UK Mobility: Search Marketing for Age UK Mobility

Age UK Mobility, a mobility equipment supplier, increased organic sessions to its site by creating content that featured infographics and was based on historical data.

Campaign background

Age UK Mobility needed to draw more traffic to their site.

The goal was to improve organic search rankings and maximise paid search lead generation in a more cost-effective way.

Strategy

Despite being one of the UK's leading mobility equipment providers, Age UK Mobility's key primary terms were failing to appear within the top 100 organic search results.

Consequently, they needed to develop a comprehensive SEO strategy to increase their rankings for key primary terms.

At the core of this campaign's SEO success was providing Age UK Mobility with access to an organic search team that are not...

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