Agency: Republik New Zealand
Product Description
Volvo is a luxury car brand in New Zealand, competing against Audi, BMW and Mercedes. Traditionally Volvo have been seen as safe and conservative. Our task was to shift the brand perception to fit the outgoing and adventurous New Zealand lifestyle. We wanted to increase active consideration for Volvo amongst our primary audience demographic while increasing annual sales across the range by 10%.
Objective of the Campaign
Our challenge was to get Volvo noticed when the brand wasn't even on a luxury car buyer's radar. At the top end of the market, image...