Volvo: All-new XC90 Virtual Launch
Campaign details
Agency: DigitasLBi (Denmark and Sweden)Client: Volvo CarsCategory: Automotive
Executive summary
The Volvo XC90 is the most intuitive and luxurious Volvo yet – a mid-size luxury SUV that sets a new luxurious standard for the brand, and for future Volvo models. It is however important to note that the car had not been produced at the time of the campaign launch.
Objective of the campaign
People are used to buying things online, from books to clothes, but very few, if any, buy luxury goods, such as cars or homes,...