U.S. Bank: Conversion to FlexPerks Visa
DirectDesign Minneapolis
ENTRY INFORMATION
Category: Financial Products and Services
Country where program ran: USA
Date program started/ended: March 2009–Dec 2009
Product Description: U.S. Bank FlexPerks Visa credit cards (Travel Rewards, Select Rewards and Business Rewards). U.S. Bank created and introduced FlexPerks Visa cards to replace Northwest Airlines WorldPerks Visa cards, which were being discontinued as a result of the merger between Northwest Airlines and Delta Air Lines.
Advertiser/Client Name: U.S. Bank
Media Channels:
Direct Mail
E-Mail and Instant Messaging
Web Advertising
Web Development
Other
Website: www.flexperks.com