U.S. Bank: Conversion to FlexPerks Visa

U.S. Bank needed to win over credit card customers it stood to lose when its airline cobranded card was discontinued, due to an airline merger.

U.S. Bank: Conversion to FlexPerks Visa

DirectDesign Minneapolis

ENTRY INFORMATION

Category: Financial Products and Services

Country where program ran: USA

Date program started/ended: March 2009–Dec 2009

Product Description: U.S. Bank FlexPerks Visa credit cards (Travel Rewards, Select Rewards and Business Rewards). U.S. Bank created and introduced FlexPerks Visa cards to replace Northwest Airlines WorldPerks Visa cards, which were being discontinued as a result of the merger between Northwest Airlines and Delta Air Lines.

Advertiser/Client Name: U.S. Bank

Media Channels:

Direct Mail

E-Mail and Instant Messaging

Print

Web Advertising

Web Development

Other

Website: www.flexperks.com

STRATEGY...

Not a subscriber?

Schedule your live demo with our team today

WARC helps you to plan, create and deliver more effective marketing

  • Prove your case and back-up your idea

  • Get expert guidance on strategic challenges

  • Tackle current and emerging marketing themes

We’re long-term subscribers to WARC and it’s a tool we use extensively. We use it to source case studies and best practice for the purposes of internal training, as well as for putting persuasive cases to clients. In compiling a recent case for long-term, sustained investment in brand, we were able to support key marketing principles with numerous case studies sourced from WARC. It helped bring what could have been a relatively dry deck to life with recognisable brand successes from across a broad number of categories. It’s incredibly efficient to have such a wealth of insight in one place.

Insights Team
Bray Leino

You’re in good company

We work with 80% of Forbes' most valuable brands* and 80% of the world's top top-of-the-class agencies.

* Top 10 brands