Toys'R'Us (Singapore): Tasks for Toys

This case study explains how Toys 'R' Us, the toy retailer, created a mobile app to connect parents and their children, and increase sales in Singapore.

Toys'R'Us (Singapore): Tasks for Toys

Executive summary

Product Description:

Tasks for Toys was born - an app that allows kids to complete tasks set by their parents and earn their favourite toys.

Objective of the Campaign:

Toys "R" Us was experiencing a decrease in foot traffic to their retail stores, largely attributed to the rise of online toy stores. Launching their own e-commerce platform didn't help either as they found themselves "late in the online game". We needed an idea that would bypass the confines of a physical store and reach out to our potential/lost customers directly, driving them to...

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