Time Warner Cable: Responsive short film

This campaign demonstrates how Time Warner Cable, the US cable telecommunications company, used a short film made for watching on multiple devices to grow usage of its app.

Time Warner Cable: Responsive short film

Campaign details

Agency: Ogilvy New YorkClient: Time Warner CableCategory: Publishing / Entertainment

Executive summary

Time Warner Cable now competes against multiple streaming sources, which can be accessed on numerous devices. To fight back and acquire more subscribers, as well as boost for its own app, it ran a campaign tying in with the hit TV show Outlander. A three-part video was made based on the show, with one part viewable on laptop, the second on mobile and the third on tablet. Targeting Outlandersuperfans, the campaign...

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