The Chemours Company: The Periodic Table – Something to Sing About

The Chemours Company, an American chemical company, turned the periodic table into a musical video series to celebrate National Chemistry Week and inspire children, parents and teachers across America.

Agency: Ogilvy New York

Product Description

Every year in mid-October the American Chemical Society celebrates National Chemistry Week to enhance the public's perception of chemistry. As a recent spinoff of DuPont, The Chemours Company wanted to celebrate the pervasiveness of chemistry, establish themselves as a leader in the chemical industry that's committed to supporting STEM-based learning initiatives, enhancing modern conveniences, and solving world challenges. This provided us the perfect opportunity to create a compelling week-long campaign, celebrating chemistry around the National Chemistry Week milestone.

Objective of the Campaign

The periodic table is fundamental to learning chemistry, so we decided...

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