Synoptik: Synoptik Street Test

This case study explains how Synoptik, a chain of opticians in Denmark, created a simple eye test to encourage people to book full appointments.

Synoptik: Synoptik Street Test

Executive summary

Product Description:

Synoptik is a Danish chain of opticians and part of the Grand Vision chain. Synoptik has existed in Denmark for more than 85 years, providing high quality glasses and contact lenses to the Danish population.

Objective of the Campaign:

6 out of 10 are not aware of having a bad eyesight. And many people walk round for a long time with a more or less impaired vision before doing something about it. We know that once we have potential customers in the store, who complete an eye test, they become customers very...

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