Agency: Klausen+Partners
Product Description
Struers is the world's leading manufacturer of metal preparation and analysis equipment used to document the nature, hardness and alloy of metals in the automotive, aircraft and the electronics industries. With sales in 74 countries, Struers - like all global B2B companies - struggles with large amounts of data in unhomogenic databases, in various formats, and with responsibility for the information isolated in silos. This is what we decided to change.
Objective of the Campaign
Competition for profitable customers has never been more difficult. Today's B2B customers accomplish 2/3 of their decision-making process before contacting...