Shoppers Drug Mart: Beauty-mobile
Blitz Direct, Data & Promotion
ENTRY INFORMATION
Category: Retail/Direct SalesCountry where program ran: CanadaDate program started/ended: May - June 2007
Product Description: The Optimum Program is a loyalty program launched eight years ago by Shoppers Drug Mart (Pharmaprix in Quebec). Currently, the membership rates in the Quebec market are low compared to the rest of Canada.
Advertiser/Client Name: Shoppers Drug MartMedia Channels: Other
STRATEGY
Marketplace Challenge:
The pharmacy market in Quebec is furiously competitive, between Shoppers Drug Mart and other 'local' players: Jean Coutu, Uniprix, Familiprix and...