Agency: matchpoint
Product Description
Shire Pharmaceuticals wanted to raise awareness about the importance of a positive attitude towards people with ADHD.
Objective of the Campaign
Around 5% of Spanish children suffer from ADHD (Attention Deficit and Hyperactivity Disorder). Parents, teachers and relatives do not know how to face this situation and they end up blaming the children. Our objective: make them realize that with their attitude they can change everything.
Target Audience
The Lives of Mario tells though an interactive short film two possible lives he will face. One where thanks to his environment support he achieves full development....