SAQ: SAQ Inspire

SAQ, a corporation responsible for the trade of alcoholic beverages in Quebec, increased participation rates in its SAQ Inspire programme by producing a multimedia campaign across Canada to help explain the programme and gain customer insight.

Agency: Cossette

Product Description

Quebec consumers' expectations have increased dramatically. To meet those expectations, SAQ launched in 2015 a client recognition program – SAQ Inspire. One year later, SAQ Inspire strives to offer a more engaging experience tailored to individual tastes and habits by leveraging customer analytics and business intelligence. Marketing objectives:

  • Promote the growth of the SAQ program and maximize the number and value of transactions
  • Increase participation rate into promotions and targeted offers (offers on products, invitations and contests)

Objective of the Campaign

In 2016, to further advance the idea of personalized experience, we developed a multichannel...

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