Ruscan LLC/Royal Canin: Royal Canin Offers Factory
Executive summary
Product Description:
The biggest part of pet food's loyalty programs is perceived by consumers as an initiative of individual stores. In this situation the brand stays a little away. At the same time in 100% of cases the pet food buying is seen as a visit to the offline store. Just imagine a typical purchase of pet food! The picture that arises in the mind, is always the same - a heavy bag with pet food, which you have to carry home.
Objective of the Campaign:
After analyzing the current situation,...