Ruscan LLC/Royal Canin: Royal Canin Offers Factory

This case study explains how Royal Canin, a pet food brand, used emails as part of its loyalty programme to build its brand in Russia.

Ruscan LLC/Royal Canin: Royal Canin Offers Factory

Executive summary

Product Description:

The biggest part of pet food's loyalty programs is perceived by consumers as an initiative of individual stores. In this situation the brand stays a little away. At the same time in 100% of cases the pet food buying is seen as a visit to the offline store. Just imagine a typical purchase of pet food! The picture that arises in the mind, is always the same - a heavy bag with pet food, which you have to carry home.

Objective of the Campaign:

After analyzing the current situation,...

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