Ritsumeikan Asia Pacific University: 250 Days "Kizuna" project

This case study explains how Ritsumeikan Asia Pacific University simultaneously built awareness amongst students and assuaged concerns among parents in a global direct mail campaign.

Ritsumeikan Asia Pacific University: 250 Days "Kizuna" project

Advertiser/Client Name: Ritsumeikan Asia Pacific University

Agency: Direct Marketing Zero Co. Ltd.

Category: Business and Consumer Services (BCS)

Country Where Program Ran: All over the world

Program Start Date: 09/01/12

Program End Date: 04/30/13

Product/Service Overview: Application / entrance to Ritsumeikan Asia Pacific University. The first international university in Japan where students come from about 100 countries, mainly from Asia, to study business economics / sociology both in Japanese and English. The academic fee costs about 5 million yen.

Objective of the campaign

APU (Ritsumeikan...

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