Programa Pão de Açúcar Mais: Birthday messages – The app that became a book
Giovanni+Draftfcb
Entry Information
Country where program ran: BrazilProgram start date: 02/01/12Program end date: 01/31/13Advertiser/Client Name: Programa Pão de Açúcar MaisProduct/Service Description: Pão de Açúcar is a premium supermarket chain in Brazil with approximately 160 stores. Pão de Açúcar's Mais is its Loyalty Program which rewards consumers who accumulates points. The main goal is to know its clients shopping behavior and establish a customized communication, offering products in accordance with their needs.Category: Retail/Direct Sales (RDS)