Prisa Radio: Music works miracle

This case study explains how Prisa Radio, a Spanish station, showed its listeners the power of music with a story about Alzheimer's disease.

Prisa Radio: Music works miracle

Advertiser/Client Name: Prisa Radio

Agency: SHACKLETON

Category: Communications/Utilities (CU)

Country Where Program Ran: Spain

Program Start Date: 12/23/13

Program End Date: 12/31/13

Product/Service Overview: The music radio stations comprising the Prisa commercial radio group wanted to pull their resources together in a joint effort to vindicate the power of music well beyond its unmistakable value as an entertainment provider, with the capability of performing miracles.

Objective of the campaign

The music radio stations comprising the Prisa commercial radio group pulled their resources together in a joint effort to...

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