North Shore Animal League - Leukemia & Lymphoma Society and Childrens Aid Society: Gives

This case study describes how RICG, a custom content agency in New York, leveraged data to create a personalized comic book adventure for over 700 of its customers, allies, and friends so they could help a charity of their choosing.

North Shore Animal League - Leukemia & Lymphoma Society and Childrens Aid Society: Gives

Executive summary

Product Description:

As part of our annual holiday campaign we leveraged data to create a personalized comic book adventure for over 700 of our customers, allies, and friends. This was executed via elaborate pre- and post-campaigns-email and direct mail pieces-that created a personalized end-to-end customer journey.

Objective of the Campaign:

The idea was to encourage, and reward users for their participation in our campaign, wherein participants were driven to a personalized landing page where they would select variables to build their custom story, and...

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