Marriott International: Shaadi by Marriott

Marriott, a hospitality company, created a video and OOH campaign with India's celebrity designer duo, Abu Jani and Sandeep Khosla, to convince Indian customers in the luxury wedding market that Marriott is their perfect venue.

Agency: OgilvyOne Worldwide

Product Description

Marriott is a diversified hospitality company that manages a broad portfolio of hotels, lodging facilities and food and beverage services. For the first time, Marriott was eyeing the luxury wedding market in India. Considering the exponential $40 billion worth of the industry, this was a huge opportunity for potential revenue (almost 30% of the overall hotel revenue).

Objective of the Campaign

Customers were choosing Taj/Hyatt properties over Marriott. While Taj had the advantage of heritage/palace properties more suited to traditional Indian weddings, other hotel players were 10-14% cheaper than Marriott.In the middle of...

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