Agency: NA
Objectives
The objectives of having a video led content strategy were many-fold:
- To understand what content works best on which channel,
- To meaningfully engage with prospects and show them engaging and informative content in the best way possible,
- To customize content based on channel, location, device and intent,
- To help members decide where to holiday and help them select the right destination,
- To A/B test and see what content works best for whom and for which channel,
- To experiment with different durations of content,
- To reduce the content production cycle time to 2-3 days from 3 months...