Light for the World NGO Austria: Blind Spot

Austrian NGO Light for the World let people experience the symptoms of cataract while reading their daily newspaper in order to increase donations and cure preventable blindness in parts of Africa.

Agency: PKP BBDO, Austria

Product Description

In many parts of Africa, eye medicine is accessible only to few. An alarming number of people are still suffering from cataract – a disease that is in fact easily treatable. The brief was to raise awareness for the ongoing problem and to communicate that blindness caused by cataracts can simply be cured by donating only 30 Euros.

Objective of the Campaign

Affected people at first have a disturbing diffusive spot in their field of vision. We put non-affected people into the situation of those with the disease, letting them experience the first...

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