Liberty Mutual Insurance: CAT

Liberty Mutual Insurance, a global insurer, helped eliminate customer pain points in the US by introducing an email program that provides information on preventing damage as a result of bad weather.

Agency: Liberty Mutual Insurance Marketing

Product Description

After a severe weather event such as a tornado or hurricane, customer-filed claims in the United States increase. We created an email program called CAT (short for catastrophe) that is sent to customers in weather affected areas that provides helpful information to prevent damage to customer homes and auto mobiles as well as create a clear and direct call to action to file a claim online.

Strategy

Our strategy was to target auto, home, and multi-line policyholders who are impacted by severe weather. We send a communication out for various weather events...

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