Kentucky Fried Chicken: Finger Lickin' Good Edible Nail Polish

This case study demonstrates how Kentucky Fried Chicken, a worldwide fast food restaurant chain that specializes in fried chicken, created an engaging promotion on social media and in the blogosphere in Hong Kong.

Kentucky Fried Chicken: Finger Lickin' Good Edible Nail Polish

Executive summary

Product Description:

Kentucky Fried Chicken is a fast food restaurant chain that specializes in fried chicken. It is the second largest restaurant chain, after McDonald's, with over 20,000 locations around the world.

Objective of the Campaign:

With a multitude of options, including international chains and local restaurants, it is harder than ever for brands to differentiate themselves in Hong Kong's casual dining market. KFC's world famous 'It's Finger Lickin' Good' slogan was becoming forgotten amongst young Hong Kongers - it's a line that goes to the heart of the...

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