Jaguar Land Rover North America: Unparalleled Journeys

This case study details how Range Rover, a four-wheel drive SUV brand, supported its sales volume targets in the US through its Unparalleled Journeys campaign.

Jaguar Land Rover North America: Unparalleled Journeys

Executive summary

Product Description:

In 1970, Range Rover was introduced as the world's first luxury SUV. Today, Range Rover and Range Rover Sport continue to be the benchmark for other Luxury SUVs, cherished for their off-road capability, versatility and refinement.

Objective of the Campaign:

2016 was poised to be a game-changing year for Range Rover. The luxury SUV was increasing in popularity; however new competitors were entering the segment, putting pressures on the brand. We set out to reinforce the legendary capability and luxury of Range Rover, maintain their flagship status and drive...

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