InterContinental Hotels Group: Priority Club Rewards Lifecycle Marketing Campaign
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ENTRY INFORMATION
Category: Travel & Hospitality/TransportationCountry where program ran: Global (100 countries)Date program started/ended: May 2008 and ongoing
Product Description: Priority Club Rewards is the hotel loyalty program for InterContinental Hotels, Crowne Plaza, Holiday Inn, Holiday Inn Express, Hotel Indigo, Staybridge Suites and Candlewood Suites. It is the world's first and largest hotel loyalty program and offers many benefits to frequent travelers including free overnight stays in hotels, frequent flyer miles, store vouchers and special activities.
Advertiser/Client Name: InterContinental Hotels GroupMedia Channels:...