Illinois Council Against Handgun Violence: Teddy Gun

Illinois Council Against Handgun Violence (ICHV), a non-profit organisation, used a teddy bear to highlight the lack of government oversight on the gun industry in the US with a powerful, public awareness, PR campaign.

Agency: FCB Chicago

Product Description

The Illinois Council Against Handgun Violence (ICHV) is a nonprofit organization that focuses on handgun violence prevention and advocates for common sense gun laws at both state and federal government levels. The majority of US citizens believe the gun industry faces high-level government oversight. However, even though guns are the most inherently dangerous consumer product, the manufacture of guns is not regulated in any significant way. By contrast, children's teddy bears are required to meet far more health and safety standards.

Objective of the Campaign

Every year the public is bombarded with thousands of...

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