IAG New Zealand: State Click. Pop. Win.

State, a general insurer and founding partner in Fly Buys (a national loyalty programme), created an online game that offered bonus points rewards to retain and increase customer engagement in New Zealand.

Agency: Chemistry Interaction

Product Description

State (state.co.nz) is one of New Zealand's largest general insurers and a founding partner in Fly Buys, a national loyalty programme (flybuys.co.nz). But to remain sustainable, State needed to reduce its Fly Buys points issuance ratio and they knew this would impact 89,275 moderately to highly engaged Fly Buys members – State's most valuable customers. Our objective was twofold: retain 'at-risk' Fly Buys members and increase engagement of moderate Fly Buys customers.

Objective of the Campaign

State is the only general insurer to offer Fly Buys; it's their differentiator and a strong strategic advantage....

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