HBO: Game of Thrones DeThroned
BBDO New York
Entry Information
Category: Publishing/EntertainmentCountry where program ran: USADates program started/ended: March 2012 – March 2012
Product Description:
HBO is an American premium cable television network, whose programming reaches 29 million subscribers in the United States. HBO's programming consists primarily of theatrically released motion pictures and original series, including its popular series Game of Thrones, in which seven noble families fight for control of the mythical land of Westeros.
Advertiser/Client Name: HBOMedia Channels: Social Networking, Web Advertising, Other
Strategy
Marketplace challenge:
Game of Thrones is...