HBO: Game of Thrones DeThroned

HBO wanted to broaden the appeal of fantasy TV series, Game of Thrones, to reach a group classed as 'curious but unconvinced'.

HBO: Game of Thrones DeThroned

BBDO New York

Entry Information

Category: Publishing/EntertainmentCountry where program ran: USADates program started/ended: March 2012 – March 2012

Product Description:

HBO is an American premium cable television network, whose programming reaches 29 million subscribers in the United States. HBO's programming consists primarily of theatrically released motion pictures and original series, including its popular series Game of Thrones, in which seven noble families fight for control of the mythical land of Westeros.

Advertiser/Client Name: HBOMedia Channels: Social Networking, Web Advertising, Other

Strategy

Marketplace challenge:

Game of Thrones is...

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